For the launch of the Air Jordan 17 Low we partnered with ObsidianWorks to do a 4 city photo shoot with NBHD doors and members of the community like producer & musician Sango & other taste makers. The Air Jordan 17 was inspired by MJ's love for Jazz music, so we wanted to cast protagonists who were both authentic to the sneaker community, an bring the improvisational spirit that is woven into the design of the shoes.