For the launch of the AMBUSH x NIKE Air Uptempo we created a full pre-heat campaign, complete with teaser trailers and easter eggs posts, for an imaginary feature film "AMBUSH Nite Sport". The campaign set the internet into a frenzy, with users asking where to get tickets to the film, and created a lot of hype around the product launch, which sold out in minutes. Below is some of the creative from the campaign leading up to the launch.

My role was as digital & graphic designer under the Art Direction of Jake Gevault and Jenn Lee.